The Coca-Cola company has introduced a new container called the "PlantBottle,'' made partially from sugar cane and molasses that can be recycled.
The "PlantBottle''is fully recyclable, has a lower reliance on a non-renewable resource, and reduces carbon emissions, compared with petroleum-based PET plastic bottles, the company said.
"The 'PlantBottle"' is a significant development in sustainable packaging innovation," said Muhtar Kent, chairman and CEO of the Coca-Cola Company. "It builds on our legacy of environmental ingenuity and sets the course for us to realize our vision to eventually introduce bottles made with materials that are 100 per cent recyclable and renewable."
Traditional PET bottles are made from petroleum, a non-renewable resource. The new bottle is made from a blend of petroleum-based materials and up to 30 percent plant-based materials.
The "PlantBottle'' is currently made through an innovative process that turns sugar cane and molasses, a by-product of sugar production, into a key component for PET plastic. Coca-Cola is also exploring the use of other plant materials for future generations of the "PlantBottle."
Manufacturing the new plastic bottle is more environmentally efficient as well. A life-cycle analysis conducted by Imperial College London indicates the "PlantBottle" with 30 per cent plant-base material reduces carbon emissions by up to 25 per cent, compared with petroleum-based PET.
Another advantage to the "PlantBottle" is that, unlike other plant-based plastics, it can be processed through existing manufacturing and recycling facilities without contaminating traditional PET. Therefore, the material in the "PlantBottle" can be used, recycled and reused again and again.
Coca-Cola will market this eco-friendly "PlantBottle" with Dasani and sparkling brands in select markets in North America later this year and with vitaminwater in 2010.
The innovative bottles will be identified through on-package messages and in-store point of sale displays. Web-based communications will also highlight the bottles' environmental benefits.
"The 'PlantBottle' represents the next step in evolving our system toward the bottle of the future," said Scott Vitters, Director of Sustainable Packaging of The Coca-Cola company. "This innovation is a real win because it moves us closer to our vision of zero waste with a material that lessens our carbon footprint and is also recyclable."
"The Coca-Cola company is a company with the power to transform the marketplace, and the introduction of the "PlantBottle" is yet another great example of their leadership on environmental issues," said Carter Roberts, President and CEO of World Wildlife Fund, US. "We are pleased to be working with Coke to tackle sustainability issues and drive innovations like this through their supply chain, the broader industry and the world."
Earlier this year, Coca-Cola opened the world's largest plastic bottle-to-bottle recycling plant in Spartanburg, South Carolina. The plant will produce approximately 100 million pounds of recycled PET plastic for reuse each year, the equivalent of nearly 2 billion 20-ounce Coca-Cola bottles.
